How to Structure Your Website to Generate Leads

Is your website working for you 24 hours a day, or is it just sitting alone on a server somewhere, being seen for a few seconds here and there by your potential clients, only to have them click away to more interesting pastures?

I hope you know that your website can be so much more than a digital brochure. With competition increasing every day, it is important to get the most out of your website and use it to drive in new leads to your database, and ultimately new clients for your bottom line.

Here is a comprehensive look at how you can make your website a lead generation machine…

“If you can’t consistently generate more leads from your website then you have to re-evaluate your website content along with the purpose and goals of your website. 

Building a website is never just for fun if you own a business. I think every website has a similar purpose, but the goals for a specific website may vary depending on the type of business you are in. Let me explain…

The Purpose of a Website

When websites first came out they were really just digital brochures that advertised a business. We’ve come a long way since then and the purpose of a website has changed dramatically.

A website now has many jobs and is like a marketing Swiss army knife for your business.

The purpose of your website is to FEED your business!”

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